News Feed System Design (Twitter, Facebook)

News Feed System Design (Twitter, Facebook)

Introduction

News feeds are central to social platforms like Twitter and Facebook, aggregating and ranking content for each user. The system must deliver personalized, real-time feeds to millions of users.

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Problem Statement

How can we design a news feed system that delivers relevant, up-to-date content to users at scale?

System Requirements

  • Real-time feed updates.
  • Personalization and ranking.
  • Scalability for millions of users and posts.
  • Support for likes, comments, and shares.
  • Low latency and high availability.

High-Level Design

The system consists of:

  • Feed Generation Service: Aggregates and ranks content for users.
  • Database: Stores posts, user data, and relationships.
  • Cache: Stores precomputed feeds for fast retrieval.
  • Notification Service: Alerts users to new content.

Key Components

  • Fan-out on Write: Pushes new posts to followers' feeds as they are created.
  • Fan-out on Read: Computes feeds on demand when users open the app.
  • Ranking Algorithms: Orders content by relevance, recency, and engagement.
  • Caching: Reduces load and improves latency.

Challenges

  • Scalability: Handling billions of feed updates and reads.
  • Personalization: Delivering relevant content to each user.
  • Consistency: Ensuring users see the latest posts.
  • Spam and Abuse: Filtering low-quality or harmful content.

Example Technologies

  • Databases: Cassandra, HBase, Redis.
  • Processing: Kafka, Spark.
  • Caching: Memcached, Redis.

Conclusion

A scalable news feed system combines efficient data storage, real-time processing, and smart ranking. By leveraging caching and distributed processing, you can deliver engaging feeds to users at scale.